A Special Message to Real Estate Professionals

Set Yourself Apart! Make PRC Your Marketing Solution and DOMINATE MARKET SHARE. To learn how we can GUARANTEE that you will write $10,000,000 or more in Annual Listing and Sale Volume (regardless of your current volume), we invite you to become a PRC Council Member™.

Our Secret?

Serve the CONSUMER FIRST. When our founder began offering family-centric relocation services in the late 1980’s, it became clear that PRC would evolve into much more than an average relocation company. PRC is a little different. For instance, we don’t search for a new agent every time we need an agent – we work with the same REALTOR® each and every time.

Each REALTOR® we approve for PRC Council Membership must pass an extensive Background Check and meet certain minimum standards. For example, we require the agents that we choose to have already achieved a certain level of experience and success. By using the same REALTOR® we can offer our clients CONSISTIENCY.

"You have taught me how to look at my business as a business and build it to be profitable, predictable and stable." - Gary, Realtor, RE/MAX

If you are the REALTOR® we are looking for, you may be offered an opportunity to become a PRC Council Member™. Only REALTORS® who become PRC Council Members can work with our customers. And there is even a bigger bonus. We allow the REALTORS® we choose to use the PRC BRAND in their own personal marketing and extend the many benefits we offer our national relocation customers to their local customers, even if they are moving across the street! (This can save your client up to $10,000.00 towards their closing costs.)

PRC is also a BRAND. You’ve probably heard how important having a BRAND is to building your real estate business. PRC knows that it requires a phenomenal effort of consistent, dedicated focus to create even the most modest of "brands." The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and/or services of one seller or group of sellers and to differentiate them from those of other sellers."

It makes sense, therefore, to understand that branding is not about getting your target market to choose you over the competition-that’s marketing. Branding is about getting your prospects to see you as the only solution to their problem. PRC helps consumers CHOOSE YOU.

"I have learned that this is a business and needs to be treated as such. I have become deliberate instead of haphazard in all aspects and approaches to my business and it has made a tremendous difference." - Jennifer, Realtor, Keller Williams

Branding falls into the psychological realm of a Gestalt experience. This occurs when a buyer or seller is in the midst of choosing an agent or agent team and they bring closure to their decision through the influence of branding.

PRC Branding is not only about logos, slogans, websites, e-mail identity, business cards, image, client support and the like. PRC Branding is the ultimate Gestalt experience where the whole is greater than the sum of the parts because it is about every part seen as the whole.

PRC knows that at any given moment, the "brand" is totally vulnerable to each and everyone who earns their living using it. In many ways the concept of "brand loyalty" must begin at home. We teach our Council Members that the protection of the integrity and character of the PRC brand must be the foremost thought on the mind of both individual REALTOR® and every team member. It is no accident that PRC demands that every PRC Member must vigilantly manage the PRC brand by constant observance of all PRC team members.

Remember, it takes your whole life to build character, but only 30 seconds to lose it.

"You have given me a step-by-step program, geared to my business, to implement, change and enhance my professional life...." - Lisa, Realtor, Realty Executives

The ultimate goal of creating the dominant PRC brand is not to become more competitive, but rather to render the competition completely null and void – which is the goal of PRC and each PRC Council Member.

There are five objectives that the PRC brand achieves:

1. PRC delivers the message clearly
2. PRC confirms your credibility
3. PRC connects your target prospects emotionally
4. PRC motivates the client
5. PRC cements their loyalty

How do you or you and your team measure up to these objectives?

1. Is your message clear? What is your message? What really is your brand?
2. Are you credible at being experts and finding solutions for our clients?
3. Do you truly connect with your clients and do you stay connected?
4. Are you motivating past clients to refer you?
5. Are you developing client loyalty?

"I can finally see the big picture and stop working from deal to deal." - Tom, Realtor, Coldwell Banker

Use the PRC brand to help grow your real estate business brand.

When you become a PRC Council Member, DOMINATING MARKET SHARE will begin by developing an internal loyalty to your PRC services as well as the support systems of your team. We show you how to market PRC to a consumer-centered marketplace to create and maintain business.

PRC. We Can Make Big Promises Because We Deliver™!

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